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Marketing × Analytics
Tanika Singh

Turning consumer data
into brand decisions.

MBA candidate pursuing a dual specialization in Marketing and Business Analytics, building the foundation for entry-level roles across marketing, business analytics, and brand strategy.

Open to entry-level marketing & business analytics roles
Student recordMBA · 2025
Tanika Singh
ProgramMBA · Marketing & BA
InstitutionGalgotias University
LocationGreater Noida, UP
StatusCurrently pursuing
Core StrengthsTop Skills
Communication Critical Thinking Analytical Decision Making Presentation Skills
ToolsetLive
Excel Tableau Power BI AI Tools Consumer Insights SQL · learning
01 · About Me

Data, marketing, and strategy.

MBA candidate at Galgotias University, pursuing a dual specialization in Marketing & Business Analytics, grounded in coursework across marketing analytics, data mining, and business intelligence. Currently an AI Data Analytics Intern at InAmigos Foundation, building hands-on experience with data and AI tools. Based in Greater Noida and open to entry-level roles in marketing and business analytics.

02 · Education

Currently pursuing.

Currently Enrolled · 2025–2027

MBA, Marketing & Business Analytics

Galgotias University, Greater Noida, Uttar Pradesh
Subjects
Marketing Analytics Brand Management & Digital Strategies Data Mining & Business Intelligence AI for Business Management
Completed · 2022–2025

B.Sc., Forensic Science

GH Raisoni University, Amravati
Subjects
Research Methodology
03 · Experience

Learning by doing.

2026 · Current

AI Data Analytics Intern

InAmigos Foundation · Remote
  • Internship focused on data analytics with AI tools, applying my Excel and analytics coursework to real tasks.
04 · Certifications

Continued learning.

in

Customer Insights and Consumer Analytics for Organizations: Tools and Analysis

LinkedIn Learning · Completed Jul 2026 · 1h 8m

Learned to analyze consumer behavior and translate raw customer data into clear, actionable insights that inform marketing and product decisions.

Customer Research
SB

Industry Readiness Bootcamp 2026

Galgotias University · Completed Jul 2026 · Grade A

Three-week intensive covering quantitative aptitude, case studies, group discussions, AI/Excel tools, and core functional domains: finance, marketing, HR, and operations.

05 · Skills

What I bring.

Technical skills

Microsoft Excel (Advanced) Tableau Power BI Data Visualization Dashboard Creation Data Consolidation AI-Assisted Analysis

Currently building (learning)

SQL RFM Analysis Customer Segmentation KPI Tracking

Analytical foundations (coursework)

Consumer & Customer Insights Market Research Fundamentals Data Mining & Business Intelligence

Core competencies

Communication Critical Thinking Analytical Decision Making Attention to Detail Presentation Skills
06 · Projects

Projects and research.

Customer analytics · In progress

RFM Customer Segmentation

Self-driven analytics project
RFM Analysis Customer Segmentation Marketing Analytics
  • Segmenting customers by Recency, Frequency, and Monetary value to separate loyal, at-risk, and lapsed groups.
  • Building toward KPI-based insights that can guide targeted marketing and retention decisions.
Event analytics · 2026

Fast-Track Cohort Event Dashboard

Excel · Master workbook
Excel Dashboards Data Consolidation
  • Consolidated attendance and feedback sheets from a multi-day event into one master workbook, with a tab for each session and an overall summary.
  • Built an interactive dashboard with dropdown filters so results can be viewed by session and evaluator.
  • Extended the workbook with additional sessions and evaluators, plus a coordinators section.
Academic research · 2024

Role of AI in Malvertisement

GH Raisoni University
AI Risk Analysis Cybersecurity Controlled Testing
  • Researched AI prompt manipulation techniques and analyzed cybersecurity risks associated with AI-generated malware.
  • Designed and ran controlled tests to observe how manipulated prompts could produce malicious outputs.
  • Documented findings into a structured report and presented conclusions and recommendations to a faculty review panel.
07 · Beyond the classroom

Extracurricular.

P

Placement Coordinator, Business Analytics Team

Galgotias University · Since September 2026. Coordinating placement activity for the Business Analytics team, working with a faculty mentor.

E

Entrepreneurship Cell (E-Cell), PR and Networking Team

Galgotias University. Invite students to events by phone, build speaker and founder contact sheets, and prepare PR idea presentations.

T

International Toastmasters Club

Developed public speaking, structured communication, and leadership skills through regular sessions and competitions during my bachelor's.